10 Fax Blasting Tips

Here are some tips that we've seen work well for clients in the past!

 1)  Identify What You Are Offering...But Don't Tell Them Too Much!  Before you begin to write your ad, figure out just EXACTLY what it is that you have to offer people.   Examples:  Financial Security, Income Opportunity, Product Only, Service Only, Employment, Coupons,  etc...  Make them Call You to  "Get All Details Today!"

Also, you might want to highlight the features of your business.   Free website included, free hosting, no selling, pays weekly, minimum requirements, cost to join (if it's very affordable!), free ads, free support, free this or free that....

 2)  Choose The Best Headline For YOU.  Various types of headlines exist. Try to match your main selling points to the different types.   Examples: curiosity, fear, informative, shocking, business-professional, major benefit, etc...) Or, maybe no headline at all is best for you.   As in a "cover letter" format. Note:  the "Earn a Million Dollars in 2 Weeks" headlines don't work anymore!

 3)  Use Just 2 or 3 Fonts.   In some cases, more may be appropriate; however, too much "activity" on the flyer may be hard to read for some people.   Make it EASY TO READ.  Two of the most commonly used are Times New Roman and Arial.    I like Arial Black for important information and headings.  Stay away from Graphics, unless it is SMALL and MEANINGFUL.   You don't want to waste valuable text space.   Use a full page.   Half page calling rates no longer exist.

 4)  Use A Testimonial.  A short testimonial, or two, that conveys a real benefit received from your product, service, or program can be very valuable information, particularly from a credible and recognized source.  (Doctor, Writer, Sports Hero, Businessman, T.V. Personality, etc...)

 5) "For More Information".   After your brief introduction and "Teaser Ad" fax flyer have been read, there are several ways to direct people.   First, you can give them more information about your business by calling:

A) a Fax-on-Demand (then hope they call you after reading it),
B) an 800# Unlimited Voice Mail Message Service (then you call them back),
C) give them an E-mail Address,
D) give them a Website Address with full details,
E) give them a Phone Number to speak to a live person!
(Giving people a number to speak to a live person can double your sales!), or
E) all of the above.

 6) Make The Contact Number(s) Predominant.  The easier it is for people to reach you, the more calls you'll get!

7) Give Something Away For FREE!  Something inexpensive to you, yet has value to others.   Information is very good, a tape, a report, a newsletter, etc...  Other gifts may include free shipping, a rebate, event tickets, support material, free leads, etc...

 8) Call To Action.  Let your prospects know that they must CALL NOW! in order
to receive their free gifts.  "Offer ENDS 1/30/13!"

 9) Use a Disclaimer. By law, you must provide a way for citizens uninterested in receiving fax ads to be removed from your future faxes. Many states even require that this be a toll free number. 

 10)  "Target" Your Message!"   This may be the most important element.   Why send your MLM program message to a lawyer's office?  Send it to a network marketer! 

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Some people don't like to receive unsolicited faxes.  So you must also follow a few guidelines that have been outlined for fax advertisers. Read # 9 very carefully, and be sure to follow that advice.  Sometimes these people don't realize that 1,000's of people use this form of advertising - which means a single fax number may be on 100's of lists.   

  We hope these tips help you out.